6 Effective Ways to Fix My iPhone Keeps Showing the Apple Logo and Turning Off

Many users encounter an incredibly frustrating issue while using their iPhones: iPhone keeps showing the Apple logo and turning off. This problem often occurs during the system startup phase, where the device may repeatedly restart, freeze, or even behave the same way while charging. Not only does this issue affect the functionality of the phone, but it also poses a risk of data loss. If your iPhone is also affected, don't worry. In this article, we will provide a detailed analysis of the causes of this problem and offer 6 effective solutions to help you quickly restore your iPhone to normal use.

Part 1. Why Does My iPhone Keep Showing the Apple Logo and Turning Off?

Why is my iPhone showing the Apple logo on and off? Before attempting to fix the issue, we first need to understand what is causing the iPhone showing the Apple logo on and turning off. Only by identifying the root cause can we apply the right solution. Here are some common reasons:

• Failed system upgrade: Interruptions or failures during the iOS update process can easily lead to system crashes.
• Improper jailbreaking: Attempting to jailbreak the device may modify system files, causing it to fail to boot.
• Hardware issues: Problems such as battery failure or motherboard damage.
• Backup restoration errors: Failing to restore backup data via iTunes/iCloud may cause the device to get stuck on the startup screen.
• Insufficient storage space: If there's not enough storage, the system may fail to run properly, potentially leading to repeated restarts.
• Low Battery or Battery: If your iPhone's battery is too low or experiencing problems, it may not have enough power to finish the boot-up process.

Part 2. How to Fix My iPhone Keeps Showing the Apple Logo and Turning Off

After we know the reasons for iPhone keeps showing the Apple logo and turning off, let's see how to fix it in six effective ways.

Fix 1. Charge the iPhone

Sometimes, the issue of iPhone 11/12/13/14/15/16 keeps showing the Apple logo and turning off is simply due to a very low battery charge or a power system malfunction. The system requires a certain amount of power to boot up, and if the battery supply is unstable at this time, the device may get stuck on the Apple logo screen and shut down.

Try charging the device with an original or MFi-certified charger for at least 30 minutes to see if it continues to shut down or display the Apple logo. If there is still no response, proceed with the following methods.

Fix 2. Force Restart the iPhone

If the iPhone 7 keeps showing the Apple logo and turning off due to a temporary system crash or memory blockage, a forced restart can interrupt the abnormal process and sometimes directly resolve the issue.

To force restart the iPhone, follow the steps below:

• iPhone 8 and later models: Quickly press and release the "Volume Up" button → Quickly press and release the "Volume Down" button → Press and hold the "Power" button until you see the Apple logo.
• iPhone 7/7 Plus: Press and hold the "Volume Down" button and the "Power" button simultaneously until you see the Apple logo.
• iPhone 6s and earlier models: Press and hold the "Home" button and the "Power" button simultaneously until you see the Apple logo.

Fix 3. Put the iPhone into Recovery Mode

If a simple restart doesn't fix my iPhone keeps showing the Apple logo and turning off, you can try putting the device into recovery mode. However, this process will erase all data on the iPhone, so proceed with caution if you don't have a backup.

Here is how to fix my iPhone keeps showing the Apple logo and turning off using recovery mode:

Step 1. Connect the iPhone to your computer and open iTunes (Windows/macOS Mojave and earlier) or Finder (macOS Catalina and later).

Step 2. Follow the steps for your iPhone model to enter recovery mode (similar to a forced restart, but keep holding the buttons).

Step 3. A prompt will appear on your computer asking whether you want to update or restore the device.

Step 4. Click the "Restore" button to begin the restoration process.

Fix 4. Put iPhone into DFU Mode

If recovery mode doesn't resolve the issue, you can try using DFU mode (Device Firmware Upgrade mode) for a deeper repair. This method will also erase all data on the device.

Here are the steps:

Step 1. Connect your iPhone to your computer and make sure you have the latest version of iTunes installed.

Step 2. Put your iPhone into DFU mode:

• For iPhone 8 or later: Quickly press and release the "Volume Up" button, followed by the "Volume Down" button. Then, press and hold the "Side" button until the screen goes black. After that, press and hold both the "Side" and "Volume Down" buttons. After 5 seconds, release the "Side" button while continuing to hold the "Volume Down" button until iTunes detects your iPhone in recovery mode.
• For iPhone 7/7 Plus: Press and hold both the "Side" and "Volume Down" buttons at the same time. After 8 seconds, release the "Side" button while continuing to hold the "Volume Down" button.
• For iPhone 6s and earlier: Press and hold both the "Home" and "Side" buttons at the same time. After 8 seconds, release the "Side" button while continuing to hold the "Home" button.

Step 3. Once in DFU mode, click "OK" and then select "Restore iPhone".

Fix 5. Using iOS System Recovery

If you prefer not to deal with the hassle of recovery mode or DFU mode and want to avoid data loss, you can choose iOS System Recovery. This software is specifically designed to fix iOS system issues and supports one-click repair of problems like being stuck on the Apple logo, boot loop, black screen, white screen, and more, without erasing your data.

Main features of iOS System Recovery:

• Fix iPhone keeps showing the Apple logo and turning off without data loss.
• Support various iOS system issues, such as iPhone stuck on the Apple logo/recovery mode/DFU mode, iPhone black/white/green/yellow screen, etc.
• Offer two repair modes: Standard Mode and Advanced Mode.
• Free upgrade and downgrade iOS version, including downgrade from iOS 18 to iOS 17.
• Work well with the latest iPhone 16 series and iOS 18.

Free Download for PC

 

Free Download for Mac

Here is how to fix my iPhone keeps showing the Apple logo and turning off without data loss:

Fix 6. Contact Apple Support

If you find that your iPhone keeps showing the Apple logo and turning off due to water damage, or your iPhone keeps showing the Apple logo and turning off while charging, and the methods above still don't resolve the issue, it's likely a hardware problem. In this case, it's recommended to contact Apple Support for assistance.

The Bottom Line

The issue of iPhone keeps showing the Apple logo and turning off may be tricky, but it is not impossible to fix. The 6 methods mentioned in this article are all worth trying. If you're looking for a solution that prioritizes data safety and ease of use, we highly recommend iOS System Recovery. It is compatible with nearly all system issues, offers a high success rate, and doesn't affect your device's data, making it the top choice for regular users.

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